Research and analysis
The impact of lookalikes
The issue of lookalikes is one that has been on the policy and business agenda for at least two decades.
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Well-known brands, and brand-owners’ groups, have long advocated specific and adequate protection against lookalikes under United Kingdom law, particularly in the context of possible business-to-business harm.
More recently, the issue has also become more prominent on the agenda of the European Union both in the context of so-called ‘free-riding’ in relation to trade mark law, and with respect to possible unfair commercial practices.
Authors: Phillip Johnson, Johanna Gibson and Jonathan Freeman.
Published 31 May 2013