3 November 2014: promotion of BronchoStop
Updated 31 March 2015
© Crown copyright 2015
This publication is licensed under the terms of the Open Government Licence v3.0 except where otherwise stated. To view this licence, visit nationalarchives.gov.uk/doc/open-government-licence/version/3 or write to the Information Policy Team, The National Archives, Kew, London TW9 4DU, or email: psi@nationalarchives.gov.uk.
Where we have identified any third party copyright information you will need to obtain permission from the copyright holders concerned.
This publication is available at https://www.gov.uk/government/publications/advertising-investigations-november-2014/3-november-2014-promotion-of-bronchostop
MHRA received a complaint about media coverage of a video advert for BronchoStop produced by Omega Pharma. The complainant was concerned that the advert illustrated celebrity endorsement of a medicine.
MHRA did not uphold the complaint as the company had only made the advert available on password-protected sites restricted to healthcare professionals. MHRA did criticise Omega Pharma for failing to take adequate steps to ensure that the celebrity and his PR agency understood how the legal restrictions on celebrity endorsement of medicines applied to them.