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How to use a before-and-after study to evaluate your digital health product.
How to use A/B testing to evaluate your digital health product.
Get help to classify pharmaceutical products used to treat or prevent diseases or ailments (in humans or animals), including comparators used in clinical trials and placebos.
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This guidance provides information on comparator products used in studies supporting abridged marketing authorisation applications
A summary of the CMA’s findings following its market study into how digital comparison tools are working for consumers, businesses and the economy.
Section last updated: January 2021.
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