Incorporating spousal support into a mindset-focused business training for women in Ethiopia

This case study summarises learning from a pilot intervention carried out with participants across four cities

Abstract

Psychology-based business trainings that develop a proactive entrepreneurial mindset have been shown to be more effective than traditional business training in supporting female entrepreneurs to grow their businesses. At the same time, recent studies have shown that women’s business decisions are influenced by their spouse, and that these intrahousehold dynamics contribute to gender gaps in entrepreneurship outcomes.

A new training curriculum developed by the World Bank Africa Gender Innovation Lab in partnership with the Digital Opportunity Trust (DOT) builds on these insights by inviting male partners to participate in a mindset focused program targeted to women entrepreneurs that is partly delivered at the trainees’ home. This Gender Innovation Lab case study summarizes learnings from a pilot intervention carried out with participants across four cities in Ethiopia during 2021–2022.

This is an output from the Africa Gender Innovation Lab programme.

Citation

Hailemicheal, Adiam Hagos; Papineni, Sreelakshmi; Weis, Toni. Incorporating spousal support into a mindset-focused business training for women in Ethiopia . Washington, DC: World Bank, 2023

Incorporating spousal support into a mindset-focused business training for women in Ethiopia

Published 1 August 2023