Research and analysis

Domestic tourism: rapid evidence assessment

These reports outline the findings from an evidence assessment that assessed the scope and quality of evidence into factors influencing domestic tourism, including publicly funded domestic tourism marketing. The attached report suggests areas of research to address existing evidence gaps.

From:
Department for Culture, Media and Sport and Department for Digital, Culture, Media & Sport
Published
15 July 2021

Documents

Domestic tourism: rapid evidence assessment

PDF, 1.43 MB

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Domestic tourism: phase 2 scoping report

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Details

DCMS commissioned this evidence summary by RAND to provide a comprehensive, systematic and critical assessment of the scope and quality of available evidence on factors influencing domestic tourism. It draws on a wide range of factors influencing domestic tourism, including, but not limited to, economic factors, transport, demographics and specific-location attributes. The research identifies evidence gaps in understanding the impact of publicly funded domestic marketing and suggests further areas for research.

This report was commissioned prior to the COVID-19 pandemic and was completed in 2020.

We are aware there are some accessibility issues with these reports and working to provide fully web accessible versions soon.

Published 15 July 2021