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  1. Service manual
  2. Design
  3. Start pages

If you’re building a digital service, you’ll need to provide a starting point for users on GOV.UK.

Why your service must start on GOV.UK

All services in public beta or live must have a starting point hosted on GOV.UK. This will link your service to the rest of the GOV.UK.


Screenshot 2016-12-06 at 16.45.16.png You can also check the Pay a DVLA fine start page.

Start-page elements

Start pages include 4 main elements:

  1. The service name: this should help people understand what your service does and roughly who it’s for - learn more about naming your service.
  2. A short introduction - for example, an explanation of what your service will let users do or how much it’ll cost.
  3. The ‘Start now’ call-to-action button.
  4. A list of other ways to access your service.

This is a set pattern, so you won’t be able to customise it.

Testing start pages in discovery, alpha and private beta

If you want to prototype designs so you can test them with users, you can use the start page template in the GOV.UK Prototype Kit.

Get a start page for your public beta or live service

Contact the GDS content team before your alpha assessment to discuss start points for your service.

In most cases, the GDS content team will create a start page for you. If this isn’t the best way to meet the user need, they’ll recommend another way of joining up with the rest of GOV.UK.

GDS will only publish your start page when your service:

  • passes its beta assessment or self-certification
  • goes into public beta
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