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This action plan sets out commitments by the industry and government to address harms associated with paid-for online advertising.
If you're advertising or marketing, including direct marketing, you must be accurate and honest and follow the advertising codes of practice
All marketing and advertising must be: an accurate description of the…
Advertising to consumers The Consumer Protection from Unfair Trading…
There are 2 advertising codes of practice that describe how businesses…
You must describe your product accurately. This means if you make a claim…
You must check if customers want to be contacted by fax, phone, post or…
The Online Advertising Taskforce brings together representatives from government and the online advertising sector to work in collaboration to address illegal harms and the protection of children in relation to online advertising.
Call for evidence on the effective application and enforcement of advertising standards relating to content and placement online
A research paper from the CMA
The government’s response to the Competition and Markets Authority’s (CMA) market study into online platforms and digital advertising.
The Online Advertising Programme will review the regulatory framework of paid-for online advertising
This is a study for the Department for Digital, Culture, Media & Sport on online advertising issues and self-regulatory initiatives.
New rules to crack down on illegal ads, influencer scams and protect children online
We want your views on our proposal for a total online advertising restriction for HFSS products to reduce the amount of HFSS advertising children are exposed to online.
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