Guidance

Rules for using DSA logos

How to apply to the Driving Standards Agency (DSA) for permission to use its logos and the rules you must follow.

All DSA logos are protected by law. They must not be reproduced or used without written permission from DSA Crown copyright department and these logo guidelines must be followed whenever they are used. DSA can withdraw your permission to use its logos at any time.

When applying to the Driving Standards Agency (DSA) for permission to use their logos, you must agree to, and follow the rules for using it. To apply to use a DSA logo, read the following rules and then fill in the ‘DSA logo use consent form’ and email it to crowncopyright@dsa.gsi.gov.uk.

DSA aims to reply to you within 10 working days.

DSA logo guide

This file may not be suitable for users of assistive technology. Request a different format.

If you use assistive technology and need a version of this document in a more accessible format please email customer.services@dsa.gsi.gov.uk quoting your address, telephone number along with the title of the publication ("DSA logo guide").

DSA logo use consent form

This file may not be suitable for users of assistive technology. Request a different format.

If you use assistive technology and need a version of this document in a more accessible format please email customer.services@dsa.gsi.gov.uk quoting your address, telephone number along with the title of the publication ("DSA logo use consent form").

Where the corporate DSA logo can be used

A DSA logo can only be used on:

  • business letter headed paper and compliment slips
  • business adverts in classified directories, for example ‘Yellow Pages’
  • website links to www.gov.uk/dsa
  • formal business emails (but not on bulk emails or unsolicited emails)

It must not be used on:

  • clothing
  • business cards
  • merchandise
  • any form of business advertisement or promotional material, other than business adverts in classified directories
  • vehicles
  • certificates

Trainers and instructors using a DSA corporate logo should provide supporting wording to explain its use.

Trainers and Instructors Supporting words to explain use
Individual DSA approved driving instructors (ADIs) DSA approved driving instructor
Register of post-test motorcycle trainers (RPMT) trainers DSA registered RPMT trainer
Trainers on the DSA Official Register of Driving Instructor Training (ORDIT) register DSA approved driving instructor
Large goods vehicle (LGV) instructors who have successfully qualified onto the DSA register and hold a current certificate LGV instructor qualified onto the DSA register

Training organisations using a DSA logo should use supporting wording to explain its use:

Training organisations Supporting words to explain use
Driving schools using fully qualified ADIs Our instructors are all fully qualified DSA ADIs
DSA approved motorcycle training bodies and register of post-test motorcycle trainers (RPMT) trainers DSA approved motorcycle training body (ATB)
DSA accreditation LGV driver training centres Accredited LGV driver training centre
LGV promotional websites for organisations whose training centres and instructors are accredited or qualified onto the DSA voluntary register All organisations and trainers on this site are DSA accredited LGV driver training centres using qualified instructors
DSA approved training bodies for The International Carriage of Dangerous Goods by Road (ADR) DSA approved ADR training body

DSA has replaced its orange and blue coloured ‘DSA’ logo with the new government identity system. This new corporate logo has been designed to provide a joined-up, cost-effective and consistent approach to branding government departments and agencies.

When using a DSA corporate logo to represent instructors and training centres it’s your responsibility to ensure that they are all:

  • qualified ADIs
  • LGV instructors are on the DSA voluntary register
  • LGV training centres are DSA accredited
  • ATB and registered RPMT trainers
  • DSA registered ORDIT trainers
  • driving schools whose instructors are all fully qualified ADIs

Other organisations promoting road safety that can use the DSA corporate logo are:

  • local government organisations
  • educational authorities
  • charities and not for profit organisations

Using the Royal Coat of Arms

HM Government identities use the Royal Coat of Arms so that they have prominence and authority, therefore it must:only ever be displayed or printed out in black.

The print size must be a minimum width of:

  • 20 millimetres (mm) - detailed category
  • 5 mm - small category
  • digital category - online display size 30 to 50 pixels high

Recommended Royal Coat of Arms sizes for common page formats are:

  • A3 - 17 mm
  • A4 – 12 mm
  • DL/A5 - 10 mm

The sizing requirement of the Royal Coat of Arms will obviously affect the overall size of your logo.

It must not be:

  • altered, distorted or modified in any way
  • larger or more prominent than the user’s own logo or identity
  • used to give the impression that a particular instructor or training establishment is part of DSA
  • accompanied by the word ‘Recommended’
  • accompanied by the word ‘Approved’ when used on its own

Position

The logo must be displayed in the top left-hand corner of the material or page whenever possible, except when used online or for cobranding.

To prevent the logo from being crowded or obscured, there must always be clear space around it. This minimum space is “a distance equivalent to the width of the Royal Coat of Arms around the identity” (eg ‘x’ below). You cannot place text inside this area.

Logo exlcusion zone
Logo exclusion zone

DSA corporate logo artwork details

When using the Driving Standards Agency name, it must be:

  • be set in Helvetica Neue, Roman
  • displayed in full - Driving Standards Agency

The logo is available as portable network graphics (PNG) or encapsulated postscript (EPS) files. Three versions are available - digital, small and detailed. They are available in:

  • black
  • white, for print or digital use on a coloured background
  • black with the colour bar using pantone 3298

Files are also available for use on Apple Macs on request.

Components

DSA’s logo has 3 parts:

  • a vertical ‘colour line’ on the left hand side, which represents DSA’s parent organisation, the Department for Transport
  • the Royal Coat of Arms
  • DSA’s name, written in full

Colour reproduction

The Royal Coat of Arms should always be reproduced in black.

The vertical colour line should be printed in:

  • the green, pantone 3298
  • CYMK, the four colour process: C:100 M:0 Y:60 K:38

For use on screen in RGB, the green line should be R:0 G:118 B:98.

Web safe

A web safe option of the green has been produced for use on electronic publishing. The web safe colour is #006666.

Single colour: black Use this option when colour printing is not available.

You must not change the logo in any way. You are not allowed to:

  • reproduce the colour line in any other colour or tint other than those detailed here
  • alter or distort the logo, eg stretched or compressed horizontally or vertically
  • change the logo typeface
  • use the Royal Coat of Arms as a watermark or overprinted
  • reproduce the logo in a metallic colour (silver etc), because these colours have Royal association

Rules for using Driver CPC logos

Driver CPC with strapline

The Driver CPC logo with a strapline can be used by training centres or bodies that have successfully been approved to deliver periodic training.

If the centre is registered to use the logo as an approved training:

  • centre - the Driver CPC logo must feature the strapline ‘Approved centre AC00XXX’ below it
  • centre and its consortium members - the Driver CPC logo must feature the strapline ‘Approved consortium AC00XXX’ below it

Driver CPC without strapline

A Driver CPC logo without the strapline may be used by:

  • local government organisations
  • the following Driver CPC implementation stakeholders: ACPO, ACPOS, CPT, DSA, DVA, FTA, People1st, HSE, QCA, REC, RHA, Skills for Logistics, SQA, TGWU, TfL and VOSA

After obtaining approval to use the Driver CPC logo from the Joint Approvals Unit for Periodic Training (JAUPT), the Driver CPC logo without a strapline may also be used by owners of promotional LGV and PCV websites providing they:

  • can demonstrate that all training centres listed are approved to deliver periodic training for Driver CPC
  • actively promote all listed training centres, giving them a high-profile visibility (which should be plainly visible on the home page) and displaying their comprehensive contact details

Stakeholders must not use Driver CPC logo with a ‘strapline’ on a promotional website (unless they are themselves an approved centre). The logo must be registered and issued by JAUPT or DSA.

It is the responsibility of the Driver CPC logo user to ensure that all LGV/PCV training centres represented by them are approved for the delivery of Driver CPC periodic training.

Supporting wording to explain logo use

Our Driver CPC logo can be accompanied by supporting wording to explain its use where appropriate, for example ‘Our trainers have been approved to deliver approved training courses for periodic training’ or ‘We provide Driver CPC periodic training approved training courses’.

Driver CPC logo artwork

The Driver CPC logo can be reproduced in 2 printed colours. The logo colours can be black and green or black and grey. The pantone reference for the colour green is PMS 376.

Consortium and approved Driver CPC logo use:

Members of an approved consortium can use the Driver CPC logo. It must be issued with the relevant guidelines by the consortium lead who is responsible for managing use of the Driver CPC logo within their consortium.

Consortium members can only use the Driver CPC logo with the strapline stating the approved number in the following format - approved consortium AC00XXX.

It can only be used on documents concerning periodic training that are issued by the members on behalf of the consortium. Members cannot use the logo in isolation from the fact that the centre is a member of the consortium.

The Driver CPC logo with appropriate strapline can be used on the following:

  • business letter headed paper, compliment slips
  • newsletters, leaflets, posters
  • business adverts in classified directories, eg the Yellow Pages
  • websites, including as a link to www.gov.uk/dsa or www.jaupt.org.uk
  • event support merchandise
  • clothing or vehicles
  • certificates issued to drivers who have completed Driver CPC periodic training

The Driver CPC logo should be positioned discreetly. It:

  • must always be positioned at the bottom left or right hand side of a document or website
  • should not feature more prominently than the user’s own logo
  • must not be more than 50% of the size of the approved training centres’ own logo
  • must be a minimum height of 2 centimetres
  • should not be accompanied by the word ‘recommended’ or ‘accredited’

The Driver CPC logo will be issued by JAUPT to approved training centres or approved consortium leads once approval has been authorised. You can email or write to JAUPT at the address below.

JAUPT

12 Warren Yard
Warren Park
Stratford Road

Milton Keynes
MK12 5NW

DSA and JAUPT reserve the right to withdraw permission to use the Driver CPC logo in order to protect their reputation. If misuse of the Driver CPC logo is identified please contact JAUPT or DSA immediately (contact details are in the ‘Further information’ section).

Rules for using the RPMT and enhanced rider scheme logos

You may use the register of post-test motorcycle trainers (RPMT) and enhanced rider scheme logos only if you are:

  • trainers on the register of post-test motorcycle trainers (RPMT)
  • educational authorities promoting road safety in the context of safe riding
  • local government promoting road safety in the context of safe riding

The RPMT and enhanced rider scheme logo may be used on:

  • business letter headed paper, compliment slips and business cards
  • clothing, vehicles, advertising material and promotional merchandise
  • email or web templates
  • business adverts in classified directories such as ‘Yellow pages’
  • websites as a link to www.gov.uk

The RPMT and enhanced rider scheme logos should not:

  • be used to suggest that a particular instructor or training establishment is part of DSA
  • be accompanied by the word ‘Recommended’
  • be accompanied by the word ‘Approved’ when used on its own
  • figure more prominently than the user’s logo or identity

Supporting wording to explain logo use

it is recommended that the RPMT and enhanced rider scheme logos should be supported by wording that explains how they are used. For example, ‘A DSA accredited motorcycle trainer’ or ‘All our trainers are on DSA’s register of post-test motorcycle trainers’.

RPMT and enhanced rider scheme logo size

The size of the logos can be changed; the minimum acceptable height is 5 mm, whichever logo version is used. Logos required solely for the purpose of large scale printing are available on request.

Position

The logo must always have clear space of 2 mm around it.

Colour

The pantone reference colour is 254 and CMYK values used in the logos are 38-88-0-8.

You may use the Pass Plus logo only if you are:

  • an ADI on the register of Pass Plus instructors
  • educational authorities promoting road safety in the context of safe driving
  • local government promoting road safety in the context of safe driving
  • insurance companies offering a discount to drivers who have successfully completed Pass Plus

The Pass Plus logo may be used on:

  • business letter headed paper, compliment slips and business cards
  • clothing, vehicles, advertising material and promotional merchandise
  • email or web templates
  • business adverts in classified directories such as ‘Yellow pages’
  • websites as a link to www.gov.uk/dsa

The Pass Plus logo should not:

  • be used to suggest that a particular instructor or training establishment is part of DSA
  • be accompanied by the word ‘Recommended’
  • be accompanied by the word ‘Approved’ when used on its own
  • figure more prominently than the user’s logo or identity

Colour

The blue CMYK values used in the logo are 100.72.0.6. The black CMYK values used in the logo are 0.0.0.100.

Supporting wording to explain logo use

It is recommended that the Pass Plus logo should be supported by wording that explains how they are used. For example, ‘A DSA Pass Plus registered instructor’ or ‘All our trainers are on DSA’s register of Pass Plus instructors’.

Further information

Driving Standards Agency

For further information about using DSA’s logo, contact the Intellectual Property department.

DSA Crown Copyright

Intellectual Property Department
Driving Standards Agency
The Axis Building
112 Upper Parliament Street

Nottingham
NG1 6LP

Monday to Friday, 10am to 5pm.

DSA logo guide

This file may not be suitable for users of assistive technology. Request a different format.

If you use assistive technology and need a version of this document in a more accessible format please email customer.services@dsa.gsi.gov.uk quoting your address, telephone number along with the title of the publication ("DSA logo guide").

DSA logo use consent form

This file may not be suitable for users of assistive technology. Request a different format.

If you use assistive technology and need a version of this document in a more accessible format please email customer.services@dsa.gsi.gov.uk quoting your address, telephone number along with the title of the publication ("DSA logo use consent form").

Help us improve GOV.UK

Please don't include any personal or financial information, for example your National Insurance or credit card numbers.