Working level for product managers course

Three-day GDS Academy course on the role of a product manager within a digital team, for experienced product managers.

Course summary

This GDS Academy course is for experienced product managers working on digital teams.

Course aims and objectives

The aim of this course is to deepen knowledge of the product manager role and provide experience in a number of techniques.

By the end of the course you will be able to:

  • describe the role of the product manager and identify the characteristics required to be a good or great product manager
  • use techniques to develop a product vision
  • understand how impact mapping, story mapping and hypothesis testing can be used on your team to generate a product backlog
  • understand behaviour-driven development and how this is used on digital teams


  • The role of the product manager
  • Developing a vision and a roadmap
  • What makes a good Discovery, Alpha and Beta
  • Sprint planning and backlog grooming
  • Prototyping
  • Preparing for a GDS service assessment
  • Measurement and Google analytics


This course is appropriate for associate product managers and product managers. Applicants are expected to have a minimum 6 months’ experience in the role.


The course takes 3 working days:

Day 1 - 10:00am to 5:00pm

Day 2 - 9:30am to 5:30pm

Day 3 - 9:30am to 4:00pm


The course costs £540 (plus VAT) for each person.

The charge for this course will be reviewed before classroom training recommences.

You must have a purchase order before requesting a place on the course.

Training locations

The GDS Academy has offices in Leeds and London. We run training courses from both locations.

We also run courses in pop-up locations. You will see these in the:

Ask a trainer to come to you

If you cannot travel to Leeds or London, you can ask a GDS Academy trainer to come to you. For example, they can travel to your office. You will need to pay for the trainer’s travel, accommodation and VAT.

If you want a trainer to come to you, email GDS Academy:

Course dates

Location Dates Availability
Leeds 7 to 9 April Postponed
London 5 to 7 May Postponed
Leeds 2 to 4 June Postponed
London 23 to 25 June Postponed

New course dates

GDS Academy publishes new course dates approximately 4 times a year.

You can see these in the:

Book a place

You need a purchase order number before you can book a course.

Email GDS Academy

Email, with your:

  • name
  • organisation
  • mobile phone number
  • course name, the number of courses, and the number of places
  • course location
  • course date
  • purchase order number

Tell us how many trainees there will be

You can book for one person or a group of people.

If you want to book for a group, you can choose:

  • an open group (people from other organisations can join the training)
  • a closed group (this is only for you and people you invite)

If you are booking for a closed group, you must include:

  • where you want to host the course (location)
  • when you would like to host the course (date)

Contact GDS Academy

Email GDS Academy:

Published 16 September 2016
Last updated 31 March 2020 + show all updates
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  27. We have added the course cost, and the need to have a training agreement with the GDS Academy and permission from your line manager to attend.

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