Working level for product managers course description

Three-day GDS Academy course on the role of a product manager within a digital team, for experienced product managers.

Course summary

This GDS Academy course is for people who have recently become or about to become product managers and are working on digital teams.

Course aims and objectives

The aim of this course is to deepen knowledge of the product manager role and provide experience in a number of techniques.

By the end of the course you will be able to:

  • describe the role of the product manager, and identify the characteristics required to be a good or great product manager
  • use techniques to develop a product vision
  • understand how impact mapping, story mapping and hypothesis testing can be used on your team to generate a product backlog
  • understand behaviour driven development and how this is used on digital teams


  • The role of the product manager
  • Developing a vision and a roadmap
  • What makes a good Discovery, Alpha and Beta
  • Sprint planning and backlog grooming
  • Prototyping
  • Preparing for a GDS service assessment
  • Measurement and Google analytics

Course length

The course takes 3 working days:

  • Day 1: 10am to 5:30pm
  • Day 2: 9am to 5:30pm
  • Day 3: 9am to 4:30pm


This course is appropriate for associate product managers and product managers. Applicants are expected to have a minimum of 3 to 6 months experience in the role.


The course costs £390 (not including VAT) for each person. The GDS Academy will invoice your organisation for the cost of each place taken on the course.


To book a place on this course:

To request a place on this course, email with:

  • your name
  • your organisation
  • the course name
  • the date and location you would like to attend
  • your training code (if your organisation has given you one)

We will email you to confirm your booking, once we process your request.

Please note, if you previously booked using Eventbrite, your place is still confirmed, and no additional action is required.

Training locations and dates

Location Dates Booking
London 25 September to 27 September Fully booked
Manchester 23 October to 25 October Places available
Leeds 30 October to 01 November Places available

GDS Academy training locations

Find out how to get to our training locations in Leeds, London, Manchester and Newcastle.

Published 16 September 2016
Last updated 20 April 2018 + show all updates
  1. We have added the course cost, and the need to have a training agreement with the GDS Academy and permission from your line manager to attend.
  2. First published.