School Direct: marketing toolkit

Resources to help schools and providers promote their School Direct initial teacher training programmes.

These resources are for initial teacher training (ITT) providers and schools participating in School Direct programmes.

Please see our recruitment and marketing guide for information on creating a successful marketing campaign to recruit candidates to your School Direct programme, and Guidance on your UCAS entry (PDF, 1.89MB, 29 pages) for help with writing entry profiles.

This page is part of the collection, School Direct: marketing resource bank, which includes other downloadable promotional material.

Marketing toolkit

Please note that most of these files will need to be downloaded to your computer in order to use them. To do this, you should right-click the link and select ‘Save As’, ‘Save Link As’, or ‘Save Target As’.

Poster, postcard and flyer

Please read:




Press advert

Outdoor banners

Fact sheet

A two-sided fact sheet that describes the types of teacher training courses.

Event guidelines

Guidance on planning and delivering your teacher training recruitment event.

Materials ordering form

Use the materials ordering form to request our teacher training publications for your events.

Advertising school-led events

Use the provider event details form to advertise your own events on the events section of the Get Into Teaching website.

School-led events submission guidance

Guidance on effectively writing and submitting your own events to be advertised on the Get Into Teaching website.

Event feedback form

Get valuable feedback on your event, by handing out the Event feedback form (MS Word Document, 75.5KB) to attendees.


If you need any help using these materials, or would like to request the large zip files to be sent to your printing company, please contact us.

Marketing resource bank

Published 1 June 2014
Last updated 17 January 2018 + show all updates
  1. Provider event submission guidance added
  2. London date added to web page.
  3. National marketing day added
  4. New BCS teacher training scholarships flyer added.
  5. New scholarship flyers added to the toolkit.
  6. Updated School Direct fact sheet and marketing toolkit guidelines.
  7. Guidance on planning and delivering your teacher training recruitment event added.
  8. Revised event feedback form
  9. New event feedback form added.
  10. Added Guidance on your UCAS entry and the materials ordering form.
  11. First published.