Initial teacher training (ITT): marketing and recruitment guide

Creating marketing materials

Create hard copy and social media marketing materials using our Get into Teaching branded templates.

We’ve created a suite of templates to help you advertise your teacher training programme. They’ve been created as editable PDFs so that you can open and personalise them easily.

You’ll need Adobe Acrobat Reader to do this. Download the latest version free of charge.

You will need to save the following files to your computer to use them. Do this by right-clicking the link and selecting either:

  • save as
  • save link as
  • save target as

Email teacherrecruitment.marketing@education.gov.uk if you:

  • have ideas for how we can improve our templates
  • need help personalising our templates

Posters, postcards and flyers

Personalise these templates by adding your school:

  • name, followed by either ‘at’ or ‘in’ your location - this should not exceed 28 characters, abbreviate if necessary
  • logo

Do not change the images or text colour in the templates.

Poster

Postcard

Decide whether to use the single-sided version (front, text only) or to include the reverse (with image).

Flyer

Add your school name and location

You can personalise each template with your school name, followed by either ‘at’ or ‘in’ your location. This should not exceed 28 characters, abbreviate if necessary.

To do this:

  1. Click on the areas highlighted in blue
  2. Delete the placeholder text and replace with your details

You can personalise each template with your school logo. To do this:

  1. Click on the pink ‘Click to add logo’ placeholder – this is to the right of the Department for Education logo in the bottom left hand corner of the template.
  2. Press ‘browse’ when prompted and select your logo.

You cannot change the size or position of the logo.

Co-branding

Add these logos to your marketing materials to align with the national campaign and capitalise on its reach.

Consider adding these logos to:

  • leaflets and prospectuses
  • pop-up banners
  • your organisation’s email signature

Every lesson shapes a life

This tagline inspires applicants to think about a teacher’s ability to shape the people their students become.

Search Get Into Teaching

This tagline points prospective teacher training candidates to the range of information and support available on Get Into Teaching, including one-to-one support throughout the application process.

Social media

Use these templates to create social media content for:

  • Facebook
  • Twitter
  • Instagram

You can personalise them by adding text and images. Character limits are set within the templates. You may need to resize images to make them suitable for the templates. See the examples below for guidance.

Once you’ve edited the template you will need to convert the file to an image (a PNG or JPG file works best) before uploading them. If you don’t have Adobe you can use a file conversion website to do this.

Facebook

Twitter

Instagram

Examples

Resizing images for the social media templates

These templates look best when sized to 600 pixels wide and 630 pixels high.

You can use a free picture resizing website to do this.

On a Windows computer

The easiest way to resize an image on a Windows computer is to use Paint.

  1. Open Paint – you can find it by searching ‘Paint’ in your Windows menu bar.
  2. Select ‘File’, then ‘Open’ to locate the image you wish to use.
  3. Crop your image if needed - do this by choosing ‘Select’ and use the selector tool to draw a box over the section of the image you would like to use. The box should be roughly in the shape of a square that is slightly taller than it is wide. Select ‘Crop’. This will save your selection.
  4. Select ‘Resize’. Choose the pixels option and enter 600 in the horizontal box. If your image is the correct shape, the vertical box should be roughly 630 pixels.
  5. Select OK and save your image.

On a Mac computer

The easiest way to resize an image on a Mac is to use Photos.

  1. Open Photos – you can find it by searching ‘Photos’ in your computer’s Finder tool or using the Spotlight icon on your menu bar.
  2. Drag the image you wish to use on to Photos.
  3. Select ‘Crop’, then ‘Aspect’, and select ‘Custom’ - enter 630:600.
  4. You can use your mouse to drag and select the section of the image you would like to use.
  5. Save your image.

Press adverts

A press advert is a great way to advertise your school.

Email teacherrecruitment.marketing@education.gov.uk if you would like us to send the template files to you or your printing company.

Arranging a press advert

Follow these steps to arrange a press advert.

  1. Book an advert space (in your choice of size) with your preferred newspaper.
  2. Contact your preferred printer and ask them to create the newspaper advert for you (stating the size you booked and the deadline).
  3. Send your printer the template and your information.
  4. Request to see a proof of the advert before it goes to press – once you’re happy with the advert it will be sent to the newspaper.

Your printer will need:

  • the advert template
  • your school name with either ‘at’ or ‘in’ your location - this should not exceed 28 characters, abbreviate if necessary
  • a print ready version of your school logo (optional)
  • the contact detail for the newspaper you want to publish in

If you have a graphic design department in your school or somebody competent in Adobe InDesign, they can create the advert for you, rather than the printer.

Outdoor banners

You could use an outdoor banner to advertise your programme to passers-by.

Email teacherrecruitment.marketing@education.gov.uk if you would like us to send the template files to you or your printing company.

Creating a banner

Follow these steps to create a banner.

  1. Find a suitable location outside of your school that is easily visible by passers-by and measure it to get a banner size.
  2. Contact your preferred banner printer and ask them to create the banner for you at the size you would like – if they only offer a selection of sizes, request the one the best fits your space.
  3. Send your printer the template and your information.
  4. Request to see a proof of the banner before it’s printed - once you’re happy give the go ahead to print it.

Your printer will need:

  • the banner template
  • your school name with either ‘at’ or ‘in’ your location – abbreviate this if it’s very long
  • a print ready version of your school logo (optional)

Images from the internet are generally not high resolution.

Contact the people that created your school branding to obtain a high-resolution version of your logo if you do not have one.