Initial teacher training (ITT): marketing and recruitment guide

Best practice resources and suggestions

Best practice webinars and case studies, and a call for suggestions.

We’ve collected these best practice resources to help you deliver a successful marketing campaign. These resources are under development, so please check back regularly.

Best practice webinars

The Get Into Teaching team launched a series of marketing webinars in spring 2019.

Watch the available webinars:

The webinar programme for the 2019 to 2020 cycle will be advertised here and in the Teacher Recruitment Bulletin.

If you have an idea for a topic you would like to be covered in a webinar session, please contact

Best practice case studies

A successful marketing campaign can help you attract and recruit the best trainee teachers to your ITT programme.

Read our best practice case studies to help inform your marketing activities.

If you would like to help other ITT providers by providing a case study, please contact