Guidance

Charity fundraising appeals for specific purposes

What to do if your charity does not raise enough money, raises more than you need, or circumstances change (sometimes called a ‘failed appeal’).

From:
The Charity Commission
Published
31 October 2022

Applies to England and Wales

Documents

Charity fundraising appeals: using donations when you’ve raised more than you need

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Charity fundraising appeals: using donations when you have not raised enough money or you cannot achieve your appeal purpose

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Charity fundraising appeals: appeal wording and record keeping

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Details

This guidance explains what trustees need to do:

  • if you have achieved the purpose of your appeal and you have funds left over
  • if you have not raised enough and/or circumstances change, which means you cannot achieve the purpose of your appeal

The guidance also explains how to avoid being in this position by giving thought to how you word your appeal. It also provides advice on record keeping and what information you should retain.

Published 31 October 2022

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