Press release

Taken off the shelf: motorcycle magazines wound up for misleading advertisers

Two companies - Always Enjoyable Limited and Living Creative Limited - which produced a magazine on behalf of the Federation of British Police Motor Clubs (FBPMC) - have been wound up in the High Court for misleading advertisers.

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The winding up follows an investigation by the Insolvency Service.

The court heard the companies, under their previous names of Mode Design and Branding Limited and Mode Design and Printing Limited, respectively, sold advertising space in ‘Overdrive’, a magazine affiliated to the FBPMC which they were supposed to publish on a quarterly basis.

However, the Insolvency Service’s evidence showed that Always Enjoyable had recklessly misled customers and used high pressure sales techniques in order to achieve advertising sales. In particular, the company:

  • misled customers to believe that it was affiliated with the police and/or the emergency services,
  • misled customers and potential customers into believing that someone within their business had previously agreed to advertise with the company in order to agree a sale and,
  • misled customers as to circulation, readership and regional aspect of the distribution of the “Overdrive” publication.

The Court also heard that there was little or no commercial benefit to the advertisers.

Living Creative Limited continued the trading model adopted by Always Enjoyable, also had a lack of commercial benefit to advertisers and was the third company, following on from Always Enjoyable and Mode PR (UK) Limited (now in liquidation), which utilised the trading model.

Commenting on the case, Alex Deane, an Investigation Supervisor with the Insolvency Service, said:

This company took substantial sums of money from businesses for services which were of little or no commercial benefit and through misleading sales practices. Those responsible should be aware that the Insolvency Service can and will take firm action against companies which operate in this manner.

Notes to Editors

Always Enjoyable Limited (CRO No. 8076717) was incorporated on 21 May 2012. Throughout the majority of its trading it was known as Mode Design and Branding Limited. The registered office is at 75-77 Victoria Street, Liverpool L1 6DE. The director of Always Enjoyable Limited is Ayesha Ghumbir.

The petition to wind-up Always Enjoyable Limited was presented under s124A of the Insolvency Act 1986 on 2 June 2015. The company was wound-up on 4 August 2015.

Living Creative Limited (CRO No. 9199143) was incorporated on 2 September 2014. Throughout the majority of its trading it was known as Mode Design and Printing Limited. The registered office is at 42 Jamaica Street, Liverpool L1 0AF. The director of Living Creative Limited is Gurmeet Singh Ghumbir.

The petition to wind-up Always Enjoyable Limited was presented under s124A of the Insolvency Act 1986 on 2 June 2015. The company was wound-up on 4 August 2015.

Company Investigations, part of the Insolvency Service, uses powers under the Companies Act 1985 to conduct confidential fact-finding investigations into the activities of live limited companies in the UK on behalf of the Secretary of State for Business, Innovation & Skills (BIS). Further information about live company investigations is available.

The Insolvency Service administers the insolvency regime, investigating all compulsory liquidations and individual insolvencies (bankruptcies) through the Official Receiver to establish why they became insolvent. It may also use powers under the Companies Act 1985 to conduct confidential fact-finding investigations into the activities of live limited companies in the UK. In addition, the agency authorises and regulates the insolvency profession, deals with disqualification of directors in corporate failures, assesses and pays statutory entitlement to redundancy payments when an employer cannot or will not pay employees, provides banking and investment services for bankruptcy and liquidation estate funds and advises ministers and other government departments on insolvency law and practice.

Further information about the work of the Insolvency Service, and how to complain about financial misconduct, is available.

By virtue of the winding up order all public enquiries concerning the affairs of the company should be made to: The Official Receiver, Public Interest Unit, 2nd Floor, 3 Piccadilly Place, London Road, Manchester, M1 3BN. Tel: 0161 234 8531 Email: piu.north@insolvency.gsi.gov.uk.

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Published 13 August 2015