Movette sold a service to manage the online ‘Google My Business’ listings of its customers. The company used the trading styles of ‘Online Content Management Services’ and ‘OCMS’ and continued the same or a very similar business to that previously carried on by Online Platform Management Consultants Ltd, which was wound up on 13 April 2015 on the grounds that it operated against the public interest.
The investigation found Movette Ltd had been the subject of a significant volume of complaints to regulatory bodies such as Action Fraud and Trading Standards during its two-and-a-half year trading history. These complaints, together with information gathered from customers during the investigation, established that the company:
- misled customers by stating or implying that it represented or was affiliated to Google when in reality there was no such relationship
- misled customers by stating or implying that they had an existing contractual relationship with the company when there was no such relationship
- falsely stated or implied that customers would lose their existing services from Google if payment was not made to the company
- failed to make clear to customers that their contracts would automatically renew after 12 months and ignored or rejected requests made by customers to cancel
- used debt collection methods which were offensive and threatening
Movette Ltd charged a fee of between £199 and £249 for a 12 month contract. The company’s financial records showed it received fees totalling £537,000.
Commenting on the case, Colin Cronin, Investigation Supervisor with the Insolvency Service, said:
Movette used deceptive methods to persuade customers to sign up for its service, including stating or implying that it represented or was connected to Google.
The company then made it difficult for customers to extract themselves from rolling contracts and used debt collection methods which were coercive and intimidatory.
These proceedings show that the Insolvency Service will take firm action against companies which operate in this manner.
I would urge any business which is contacted by cold-call and invited to sign up for a Google My Business listing to make full enquiries into the service being offered before entering into any agreement. Google My Business is, in fact, a free service which allows businesses to enter and update information with the intention of marketing themselves to users of the search engine.
Notes to Editors
Movette Ltd (company registration number 08705982), was incorporated on 25 September 2013. The company’s registered office is at 86 Stonemere Drive, Radcliffe, Manchester M26 1QX and it traded from 23 New Mount Street, Manchester M4 4DE.
The petition to wind-up Movette Ltd was presented under s124A of the Insolvency Act 1986 on 12 May 2017. The Official Receiver was appointed as provisional liquidator of the company on 18 May 2017. The company was wound up on 28 July 2017 and the Official Receiver has been appointed as liquidator.
Online Platform Management Consultants Ltd was incorporated on 25 January 2012. Its registered office was at Suite 125, 23 New Mount Street, Manchester M4 4DE. The petition to wind up Online Platform Management Consultants Ltd was presented under s124A of the Insolvency Act 1986 on 03 February 2015. The Official Receiver was appointed as provisional liquidator on 10 February 2015. The company was wound up on 13 April 2015 and the Official Receiver was appointed as liquidator. The director of Online Platform Management Consultants Ltd, Roy Junior De-Vent, was subsequently disqualified from acting as a director for a period of 11 years.
Company Investigations, part of the Insolvency Service, uses powers under the Companies Act 1985 to conduct confidential fact-finding investigations into the activities of live limited companies in the UK on behalf of the Secretary of State for Business, Energy & Industrial Strategy (BEIS). Further information about live company investigations is available here
The Insolvency Service, an executive agency sponsored by the Department for Business, Energy and Industrial Strategy (BEIS), administers the insolvency regime, and aims to deliver and promote a range of investigation and enforcement activities both civil and criminal in nature, to support fair and open markets. We do this by effectively enforcing the statutory company and insolvency regimes, maintaining public confidence in those regimes and reducing the harm caused to victims of fraudulent activity and to the business community, including dealing with the disqualification of directors in corporate failures. Further information about the work of the Insolvency Service, and how to complain about financial misconduct, is available.
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