School Direct: marketing resource bank

Materials and resources to help schools and providers market and promote School Direct initial teacher training places.

Initial teacher training

For initial teacher training (ITT) providers and schools participating in School Direct programmes, these resources and downloads will help you market and promote School Direct places. Some resources can be personalised for added effectiveness.

For other information and guidance on managing a School Direct programme visit: School Direct: Information for schools.

  1. Initial teacher training: marketing and recruitment guide

    • Guidance
  2. School Direct: press release template

    • Promotional material
  3. School Direct: example letter to parents

    • Promotional material
  4. School Direct: messages to use for recruitment

    • Promotional material
  5. School Direct: marketing toolkit

    • Guidance
Published 1 June 2014
Last updated 15 December 2016 + show all updates
  1. New national marketing day in Birmingham on 1 February 2017.
  2. Information about a national marketing day in London on 7 December 2016.
  3. National marketing events added
  4. Return to Teaching programme resources page added.
  5. First published.