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School Direct: marketing resource bank

Materials and resources to help schools and providers market and promote School Direct initial teacher training places.

Initial teacher training

For initial teacher training (ITT) providers and schools participating in School Direct programmes, these resources and downloads will help you market and promote School Direct places. Some resources can be personalised for added effectiveness.

For other information and guidance on managing a School Direct programme visit: School Direct: Information for schools.

  1. Initial teacher training: marketing and recruitment guide

    • Guidance
  2. School Direct: press release template

    • Promotional material
  3. School Direct: example letter to parents

    • Promotional material
  4. School Direct: messages to use for recruitment

    • Promotional material
  5. School Direct: marketing toolkit

    • Guidance