This paper reports on the development of a communication dissemination strategy for aquaculture recommendations resulting from participatory research in eastern India. It focuses on the rural poor who have limited access to resources and no effective aquaculture extension support. Important matters in relation to access to extension message include socio economics issues, access to TV and radio receivers, literacy levels, and language. The paper shows the relative accessibility of different types of media (video and audiocassettes, posters and leaflets) is presented and costed in three stages, together with a design checklist. The importance of links between research and development in the context of extension is discussed.
Felsing, M.; Haylor, G.S.; Lawrence, A.; Norrish, P. Reaching the rural poor: Developing a strategy for the promotion and dissemination of participatory aquaculture research: A case study from Eastern India. Journal of Extension Systems (2000) 16 (1) 82-106.