Marketing for small-business success. Validated RNRRS Output.

Abstract

This is one of 280 summaries describing key outputs from the projects run by DFID's 10-year Renewable Natural Resources Research Strategy (RNRRS) programmes.

Summary for Project title: R8084: Enhancing livelihoods and NR management in peri-urban villages near Hubli-Dharwad.

Researchers in India have developed a method to allow poor small-business owners to understand and react to the needs of the market. This kind of knowledge is essential if small businesses are to survive and flourish. The Market Orientation and Value Enhancement (MOVE) method was designed to train poor, illiterate women in market research and business planning. By teaching the poor how the market works, MOVE helps them understand customer needs and wants. There is now considerable interest in the output. CARE India, for example, wishes to apply the system to recreate livelihoods in areas hit by the tsunami, and wants NGOs to be trained in the use of the system.

The CD has the following information for this output: Description, Validation, Current Situation, Current Promotion, Impacts On Poverty, Environmental Impact. Attached PDF (13 pp.) taken from the CD.

Citation

NRSP27, New technologies, new processes, new policies: tried-and-tested and ready-to-use results from DFID-funded research, Research Into Use Programme, Aylesford, Kent, UK, ISBN 978-0-9552595-6-2, p 97.

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