Helpdesk Report: Review of DFID Approach to Social Marketing Annex 5: Effectiveness, Efficiency and Equity of Social Marketing

Abstract

This report provides a set of inputs into a 2003 expert review on social marketing for the Department for International Development. The inputs respond to the consultant terms of reference and include an analytical framework that defines the rationale and role of social marketing in a health system and a systematic review of the evidence base concerning the effectiveness, efficiency, and equity of social marketing interventions.

Citation

Chapman, S.; Astatke, H. Helpdesk Report: Review of DFID Approach to Social Marketing Annex 5: Effectiveness, Efficiency and Equity of Social Marketing. Health Systems Resource Centre, UK (2003) 71 pp.

Helpdesk Report: Review of DFID Approach to Social Marketing Annex 5: Effectiveness, Efficiency and Equity of Social Marketing

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