The importance of social accountability for development effectiveness has increasingly been acknowledged in recent years. This Trainer’s Guide focuses on the role of communication techniques and approaches for generating genuine citizen demand for accountability. Communication campaigns can motivate and activate citizens to stand up and hold their government accountable. Communication can also help to make these movements sustainable.
This Guide is designed for development practitioners in donor organizations, governments, and civil society, who are setting up capacity-building programs for promoting sustainable accountability and governance reform. A conceptual framework for communication and accountability provides trainers with an understanding of the role of communication, while several case studies exemplify communication for accountability in developing countries. The Guide proposes a training structure and provides training materials as well as exercises.
Arnold, A.K.; Garcia, H. Generating Genuine Demand for Accountability Through Communication: A Trainer’s Guide. The World Bank, Washington DC, USA (2010), 74 pp.