Today the range of existing PVS (private voluntary standards) is extensive, covering all stages of the food supply chain: production, inputs, transport, trade, marketing, etc. They meet all kinds of concerns, from food safety to animal welfare, from the environment to quality or taste. With the globalisation of procurement networks, PVS are increasingly common in agrifood supply chains worldwide as supplier networks expand. This paper seeks to address the drivers of complying with PVS, from the perspectives of both the food retailing industry and developing countries producers. The export horticulture trade linking the poorest continent with the richest consumers provides a good laboratory for examining these incentives. It also frames a considerable challenge: how to safely and efficiently produce food that simultaneously and equitably delivers sustainable development benefits to rural Africa.
International Institute for Environment and Development, London, UK, 3 pp.