Mobile offers a unique opportunity to address the knowledge and information gap faced by over 500 million farmers in the developing world. This toolkit is a step by step guide for mobile operators and VAS providers to design and launch Agricultural Value-added Services (Agri VAS) for the fast growing rural market. Following a user-centred design approach to product development, we present a suite of tools to support service providers in developing relevant and commercially viable services.
This research was supported by the UK Department for International Development’s mNutrition - Business models for mobile phone based delivery of nutrition services in Africa and South Asia
Tricario, D (2016) Agricultural Value-added Services (Agri VAS) Toolkit 2.0, Groupe Speciale Mobile Association (GSMA), 100p