We use some essential cookies to make this website work.
We’d like to set additional cookies to understand how you use GOV.UK, remember your settings and improve government services.
We also use cookies set by other sites to help us deliver content from their services.
You have accepted additional cookies. You can change your cookie settings at any time.
You have rejected additional cookies. You can change your cookie settings at any time.
Departments, agencies and public bodies
News stories, speeches, letters and notices
Detailed guidance, regulations and rules
Reports, analysis and official statistics
Consultations and strategy
Data, Freedom of Information releases and corporate reports
Explains control of advertisement regime.
If you're advertising or marketing, including direct marketing, you must be accurate and honest and follow the advertising codes of practice
All marketing and advertising must be: an accurate description of the…
Advertising to consumers The Consumer Protection from Unfair Trading…
There are 2 advertising codes of practice that describe how businesses…
You must describe your product accurately. This means if you make a claim…
You must check if customers want to be contacted by fax, phone, post or…
This guide explains, to those wanting to display an outdoor advertisement, how the system of advertisement control works in England.
How to comply with the requirements on promoting medicines to the public and to prescribers and suppliers of medicines.
Appeal a decision by your local planning authority about an application for consent to display an advertisement - documents you need to provide, who can appeal, how long it takes
How to complete a advertisement appeal form
Decisions made by MHRA on adverts reported to have breached the legislation on advertising medicines.
New rules to crack down on illegal ads, influencer scams and protect children online
A template designed to be used by local planning authorities when notifying interested parties of advertisement consent and minor commercial appeals
Form of advertisement of service by an alternative method (rule 6.15).
Decisions made by the MHRA following investigations into complaints about advertising for licensed medicines.
Case study on how the advertising industry initiated a system of self-regulation in non-broadcast media in 1962, followed by co-regulation with…
This action plan sets out commitments by the industry and government to address harms associated with paid-for online advertising.
A template designed to be used by local planning authorities when notifying interested parties of advertisement consent appeals.
Don’t include personal or financial information like your National Insurance number or credit card details.
To help us improve GOV.UK, we’d like to know more about your visit today. We’ll send you a link to a feedback form. It will take only 2 minutes to fill in. Don’t worry we won’t send you spam or share your email address with anyone.