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If you're advertising or marketing, including direct marketing, you must be accurate and honest and follow the advertising codes of practice
All marketing and advertising must be: an accurate description of the…
Advertising to consumers The Consumer Protection from Unfair Trading…
There are 2 advertising codes of practice that describe how businesses…
You must describe your product accurately. This means if you make a claim…
You must check if customers want to be contacted by fax, phone, post or…
Find out about the VAT place of supply rules if your business sells digital services to private consumers.
How to comply with the requirements on promoting medicines to the public and to prescribers and suppliers of medicines.
Explains control of advertisement regime.
Decisions made by MHRA on adverts reported to have breached the legislation on advertising medicines.
Culture Secretary Lucy Frazer's speech on the strength of the UK's advertising industry at the Ad Association's LEAD conference.
A research paper from the CMA
Decisions made by the MHRA following investigations into complaints about advertising for licensed medicines.
Call for evidence on the effective application and enforcement of advertising standards relating to content and placement online
This action plan sets out commitments by the industry and government to address harms associated with paid-for online advertising.
Case study on how the advertising industry initiated a system of self-regulation in non-broadcast media in 1962, followed by co-regulation with…
A virtual visit can create a view of complex policies and the people affected using video conferencing technology. Use this toolkit to run your own.
The Online Advertising Taskforce brings together representatives from government and the online advertising sector to work in collaboration to address illegal harms and the protection of children in relation to online advertising.
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