Correspondence

Online reviews and endorsements: CMA letter to marketing professionals

Open letter to marketing departments, marketing agencies and their clients about their obligations under consumer protection law.

From:
Competition and Markets Authority
Published
4 April 2016
Last updated
11 August 2016 — See all updates

Documents

Open letter to marketing departments, marketing agencies and their clients

PDF, 248 KB, 3 pages

Details

Following the Competition and Markets Authority’s (CMA) call for information report, we identified some potential misleading practices in relation to online reviews and endorsements.

This letter addresses our concerns in the following 2 areas:

  • clearly labelling or identifying paid promotions
  • the writing, commissioning and publishing of fake reviews
Published 4 April 2016
Last updated 11 August 2016 + show all updates

  1. Updated open letter added.

  2. First published.

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