Decision

1 April 2015: promotion of Venlalic XL to the public

Published 9 June 2015

A member of the public complained that D B Ashbourne Ltd’s website was advertising prescription-only medicines (POMs) to the public.

MHRA did not uphold the complaint.

MHRA noted that the website is accessible to everyone but that it has separate sections for healthcare professionals and the general public. The web page that was mentioned by the complainant included information about costs, bioequivalence and wholesale availability of Venlalic XL Tablets (venlafaxine) that was aimed at healthcare professionals.

D B Ashbourne promptly amended their website so that the pages aimed at healthcare professionals are marked for them.